Cristina Fernandes, born in Belmonte, is an invited associate professor at the Escola Superior de Gestão de Idanha-a-Nova at the Polytechnic Institute of Castelo Branco. She is currently coordinator of the degrees in Accounting and Financial Management and Human Resources Management. She is the scientific coordinator of the research line Entrepreneurship, Competitiveness & Innovation, at the research center NECE – Nucleus of Studies in Business Sciences at the University of Beira Interior. Previously, his professional experience went through ISLA (Leiria), Instituto Superior Miguel Torga (Coimbra), Instituto Politécnico de Bragança, Instituto Superior de Paços Brandão. At Universidade Portucalense, in addition to teaching, she served as Deputy Director of the Department of Economics, Management and Informatics. He is part of the editorial board of several international magazines, having participated in several international projects. His research areas are: entrepreneurship, innovation, KIBS, strategy and regional development. With Idioteque, she published the book Inovação e Empreendedorismo no Setor dos Serviços (2015), a work that addresses a set of topics related to the issue of entrepreneurship and innovation in services, and more specifically its contribution to entrepreneurial, innovative and competitive capacity in Portugal, taking into account the vital importance of the services sector for the competitiveness of any economy.