At a time when the services sector is in vogue, this is a fundamental work for all those who work in the area of services – the area of activity that generates the most employment in Portugal – as well as for teachers and students in this area of studies, so vast .
The authors are two of the greatest experts in the area in Portugal, being professors at the University of Beira Interior, the Polytechnic Institute of Castelo Branco and the Escola Superior de Gestão de Idanha-a-Nova.
João Ferreira is Director of the International Journal of Management Science and Information Technology.
Extract from the synopsis:
“Taking into account the vital importance of the services sector for the competitiveness of any economy, the work addresses a set of themes related to the issue of entrepreneurship and innovation in services, and more specifically its contribution to the entrepreneurial, innovative and competitive capacity in Portugal.
This work also intends to be a facilitator of absorption and transmission of knowledge for all those who study, teach and investigate these themes and who can thus have contact with a set of applied and useful tools for the learning process.”