“A Competitividade no Setor do Turismo” is a fundamental book for everyone who works in the tourism sector, directly or indirectly, such as local authorities, universities (students and teachers) or tourist agents. The authors are two of the greatest experts in Portugal in the field of tourism, being professors at the University of Beira Interior and the Polytechnic Institute of Castelo Branco.
José António C. Santos, Editor of Tourism & Management Studies Magazine, author of one of the comments on the back cover, considers the work “a fundamental work on clusters and competitiveness in the Tourism sector. Clear in presentation, rigorous in analysis, innovative in proposals. Essential for students and tourism professionals.”

“They conclude that all dimensions are aspects to consider in the development of tourism. The audacity of those involved will be reflected in their ability to boost competitiveness. The complexity of the different actors, the repercussion of cyclical factors, the forces and relationships involved make competitive decisions difficult.
However, competition between global operators of tourist destinations has never been so fierce. In Portugal, a serious economic crisis dictated some torpor regarding measures that urgently need to be implemented in order to stimulate companies and increase competitiveness and entrepreneurship.”