PhD in Marketing from the University of Cadiz; Graduated in Economics from the Faculty of Economics of the University of Porto, MBA from the Porto School of Management; He began professional activity in the commercial area of ​​the current Banco BPI; She was deputy director and teacher at IPAM; He assumed responsibilities in the Marketing area in several Optimus Business Units, for around 6 years; Consultant and trainer in several institutions, including SPI, ANJE, Future Trends and Universidade Católica; Participated as an external consultant in the preparation of the Strategic and Prospective Study for the creation of an Agro-Food Competitiveness Hub and in marketing and association activities in the Hub created in the meantime – Portugal Foods; University professor in various areas of management, marketing and commercial at ISEP. At Idioteque, she is co-author of the book Success Full – Casos de Sucesso nos Municípios Portugueses (2017).